Kenya’s travel industry is starting to recover


Kenya‘s travel industry has shown positive development for travelers this year.

The country has seen a slight improvement in both outbound and inbound search demand, according to the Kenya Association of Travel Agents (KATA).

Amadeus Search and Agency’s outlook shows growing demand for entries into Kenya from the US, which accounted for 43% of total demand, Germany had 8%, the UK 7% and Canada 4%.

In East Africa, Tanzania is the leading travel destination for Kenyans, especially for recreational activities, following the relaxation of the COVID-19 border restrictions.

And as countries impose travel restrictions, domestic travel appears to be increasing. The survey shows that the total demand for travel to and from Kenya in June 2021 was 69.9% compared to the same point in time in 2019.

84% of those surveyed said they would not travel if there was a possibility of quarantine. According to the United Nations World Travel Organization (UNWTO), it is important for countries to lift travel restrictions in order to significantly increase the confidence of travelers.

Amadeus data shows that 63 percent of international travelers looking to Kenya in June wanted to travel within the next three months. This is 10 percent more than the average daily search activity of international travelers interested in Kenya.

Kenya’s tourism and travel industry has been hit by the coronavirus pandemic. The Tourism Research Institute states that over 1.2 million jobs have been lost, translating into a loss of one hundred and ninety-two billion shillings to direct labor losses.

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