Nairobi – Jumia customers will receive discounts of up to 50 percent on tech and electronic products during the Tech Week campaign.
The offers come from over 100 local and international suppliers, including Xiaomi, Samsung and Tecno, and will run from March 21st to April 3rd.
“The Tech Week campaign is an opportunity for sellers to offer great discounts and reach millions of consumers across the country to grow their business. We urge consumers to join the sales campaign and purchase or upgrade their tech devices,” said Jumia Kenya CEO , Betty Mwangi.
Gadgets, such as the phones and electronics categories, fell to 35 percent of gross merchandise value (GMV) in Q4 2021, down from 40 percent of GMV in Q4 2020.
In particular, according to the Africa E-Commerce Index released by Jumia last year, there has been a consumer shift away from technology and electronics towards Fast Moving Consumer Goods (FMCGs).
Prepared in collaboration with UNCTAD, IFC and Mastercard, the report cites how the Covid-19 pandemic has led to increased demand for essential product categories and the impact of e-commerce on the African economy.
“I’m excited that campaigns like Jumia Tech Week will help drive sales. My sales have dropped significantly since the Covid-19 pandemic and the nationwide lockdown. I have also benefited from the new initiative launched by Jumia Express allowing customers to shop and get free delivery,” said Jumia salesman Kenneth Mugwiria of KM Electronics Ltd.
To maximize tech sale, consumers should download the Jumia app on the App Store or Google Play Store to access thousands of deals and 5 million products on the Jumia platform.