Coca Cola partners with FIFA to bring the World Cup to Kenya

President Uhuru Kenyatta at the presentation of the World Cup trophy on February 26, 2018. [Jonah Onyango, Standard]

Kenya is among nine African countries set to receive and host the FIFA World Cup in an exclusive tour ahead of the tournament in Qatar from 21 November to 18 December.

Football’s greatest prize, the 6.1kg original 18k gold FIFA World Cup trophy comes to Kenya courtesy of the Cola Coca Company and will be on display in the capital Nairobi on 26-27 May.

“We are excited to bring the FIFA World Cup to Kenya to allow millions of Kenyans to experience the magic of the event even if the country did not qualify for the tournament,” said Vice President of Coca-Cola, East and Central Africa Debra Mallowah.

“Coca-Cola has a strong presence in Kenya, where we have been operating for over 70 years, supporting and nurturing local sports and talent across multiple disciplines. We are very excited to share this iconic moment with our consumers, stakeholders and football fans in Kenya. Football is a sport that uniquely connects us all and this will be a moment for all of us to enjoy and be part of this global, iconic experience,” added Mallowah.

Coca Cola has launched a consumer promotion where five lucky fans will win a fully-paid trip to Qatar to watch a World Cup match live.

That FIFA World Cup Buy and Win promotion runs for two months from April 11th to June 30th. To enter, you must purchase 1 liter, 1.5 liter or 2 liter of Coke, Fanta or Sprite, verify the code under the cap and text the code to 40111. Winners will receive an SMS with details on how to collect their prize.

There are over 500,000 prizes up for grabs during the promotion, with consumers having the opportunity to win VIP tickets to the Nairobi trophy viewing experience as well as the grand prize of a fully paid trip to Qatar.

“This is one of our biggest activities this year and we are committed to ensuring consumers in every corner of this country have access to our products so they can take part in the promotion where some of them will be given a lifetime chance to have a Winning a trip to Qatar to watch a World Cup match live, plus the chance to see the trophy once it lands in Kenya in May,” said Isabelle Kariuki, Frontline Marketing Director East and Central Africa.

The FIFA World Cup Trophy is awarded to the winners of the FIFA World Cup but remains the property of FIFA.

The trophy is made of solid gold and weighs 6.142 kg. It is a composition of two human figures holding the globe above them.

Its current design dates back to 1974. One of the most recognizable sports symbols in the world and a priceless icon, the trophy is only allowed to be touched and held by a very select group of people, including former FIFA World Cup winners and heads of state.

Since by regulation the trophy remains the property of FIFA and cannot be won directly, the team that wins the World Cup temporarily keeps the authentic trophy and then permanently receives a replica, the FIFA World Cup Winners’ Trophy (gilded instead of solid gold and engraved with the year, host country and winner of each event.

The Coca-Cola Company has been officially partnered with FIFA since 1974 and has started official sponsorship since 1978. Since 1950, Coca-Cola has placed advertising in every stadium at every FIFA World Cup.

The partnership extends into 2030 as the company continues to support the wide range of events organized by FIFA around the world. These include the youth, women’s and men’s tournaments of FIFA.

Trophy tours began in 2006 and Coca-Cola activated the FIFA World Cup Trophy by offering millions of fans around the world the opportunity to witness the beautiful trophy.

FIFA WORLD CUP FACTS

  • Only incumbent heads of state are allowed to touch the trophy during their tour.
  • The trophy was renamed the FIFA World Cup Trophy in 1970 after a new one was designed.
  • The base of the trophy is made from two layers of semi-precious malachite, with the underside engraved with the years and names of every FIFA World Cup winner since 1974.
  • World champions do not receive the trophy permanently. They only keep the trophy until the after-game celebration is over. You will then receive a gold-plated replica instead of the solid gold original.
  • It is 36 centimeters high
  • The trophy weighs 6.1 kilograms.

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